How Innovative Radiology collects, uses, and protects information when you visit our website. Effective October 26, 2026.
This Website Privacy Policy explains how Innovative Radiology, LLC (“Innovative Radiology,” “we,” “us,” or “our”) collects, uses, and shares information through InnovativeRadiology.org. It applies to information gathered online, such as when you browse our pages or submit a request through the website.
Protected health information (PHI) related to your imaging and care is governed by HIPAA and described in our Notice of Privacy Practices, which explains how your medical information may be used and disclosed and your rights regarding it.
Information you provide. When you contact us, request an appointment, or reach out as a referring provider, we may collect your name, email address, phone number, and the details you include in your request.
Information collected automatically. Like most websites, ours receives basic technical information, such as your browser and device type, IP address, approximate location, the pages you visit, and the site that referred you. This information is collected through cookies and similar technologies.
We use the information we collect to:
• Respond to your questions and appointment requests
• Coordinate with referring providers
• Operate, maintain, and improve the website
• Protect the security and integrity of the site
• Comply with legal obligations
Our general website forms are designed for inquiries, not for sharing medical details. Please do not include diagnoses, test results, or other sensitive health information in a general contact form or email. If you have a question about your care, please call us at (515) 222-0550.
Some services available through our website, such as online bill pay and our image upload tool, are provided by third-party platforms. Health information you submit through those tools is protected under HIPAA and our Notice of Privacy Practices, and those platforms may also have their own terms.
We use cookies and analytics tools to understand how visitors use the website, such as which pages are viewed most often, so we can improve the experience. We do not use cookies or tracking technologies to share health information with advertisers.
You can set your browser to refuse or delete cookies. Some parts of the site may not work as intended if cookies are disabled.
We do not sell your personal information. We may share information only in the following circumstances:
• With service providers that help us operate the website, host content, send communications, or analyze site usage, who are required to protect your information
• With your referring provider or affiliated practices, such as Total Health Experience, when needed to respond to your request or coordinate your care
• When required by law or legal process, or to protect the rights, safety, and property of Innovative Radiology, our patients, or others
• In connection with a merger, acquisition, or sale of assets, subject to this policy
Our website links to other sites, including partner websites and social media platforms. We are not responsible for the privacy practices of those sites and encourage you to review their policies.
We use reasonable administrative, technical, and physical safeguards to protect information submitted through the website. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.
We keep information submitted through the website only as long as needed to respond to you, for the purposes described in this policy, or as required by law. Medical records are retained as required by law and described in our Notice of Privacy Practices.
This website is not directed to children under 13, and we do not knowingly collect personal information from children through the website. Information about minor patients provided by a parent or guardian in the course of care is protected as PHI.
You may opt out of marketing emails at any time by using the unsubscribe link in the message or by contacting us. You may also ask us to access, correct, or delete personal information you submitted through the website, and we will respond as required by applicable law. Requests about your medical records are handled as described in our Notice of Privacy Practices.
We may update this Website Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the effective date above.
If you have questions about this Website Privacy Policy, please contact our Privacy Officer:
Innovative Radiology, LLC
7601 Office Plaza Dr, Suite 115
West Des Moines, Iowa 50266